Thirty-Five Twelve, LLC Completes Acquisition of Health Insurance Business

2018-07-10 12:00:00

The addition of Natick Media’s health insurance portfolio helps us jump start our foray into the health insurance niche

MINNEAPOLIS, MN and NATICK, MA

Thirty-Five Twelve, LLC and Natick Media, LLC on Friday announced they have completed a definitive agreement under which Thirty-Five Twelve has acquired all of the assets related to Natick Media’s health insurance division, insurance marketplace, for an undisclosed sum. Thirty-Five Twelve will continue to operate and grow the business as a stand-alone business unit. Timothy Blacquier, CEO of Natick Media, will stay on as an advisor for 90 days.

Thirty-Five Twelve is a holding company focusing on online business models in lead generation and advertising services. Thirty-Five Twelve operates businesses in the education, financial services, and healthcare industries. Natick Media is an experienced lead generation agency that concentrates on high value verticals.

Thirty-Five Twelve Managing Member, Kuk Yi, commented on the transaction saying, "The addition of Natick Media’s health insurance portfolio helps us jump start our foray into the health insurance niche. What Tim and his team have built will save us at least 5 years of startup and development time. We will build on this solid foundation to make it much easier for consumers to learn about and choose the healthcare insurance coverage that they need.”

“When the Affordable Care Act was passed and there were talks of creating insurance marketplaces, we jumped at the chance to create a destination to help consumers find health plans. Since launching in 2013, we helped over a quarter of a million people connect with insurance carriers” said Timothy Blacquier, Natick Media’s CEO. “We are incredibly proud of what we built and how it has helped so many people”.

Natick Media was advised on the sale by Sean C. Flaherty of Keches Law Group.

About Natick Media, LLC

Headquartered in Natick, Massachusetts, Natick Media is a lead generation agency that builds highly-focused websites with optimized conversion funnels. Their experience in web development, A/B testing, analytics and digital acquisition allows them to launch, test and scale lead generation businesses quickly.

About Thirty-Five Twelve

Headquartered in Minneapolis, Minnesota, Thirty-Five Twelve, LLC an online holding company founded by Kuk Yi with a focus on high-growth niches in the digital, technology and lead generation space. Mr. Yi was previously a founding member of Best Buy's corporate development team, where he was responsible for supporting strategic transactions, including acquisitions and investments. Prior to Thirty-Five Twelve and Best Buy, Mr. Yi was a Senior Investment Manager at Samsung, based in Korea, and a Senior Associate at ABN AMRO Capital.